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"Unleashing Our 'Filipino Flair': How Our Culture Adds a Distinct Quality to Businesses Abroad"

Updated: 1 day ago



When it comes to doing business in foreign lands, our Filipino spirit shines through, infusing a unique quality into every venture. Rooted in our vibrant and diverse culture, we bring warmth, creativity, and resilience, creating an essence that sets our businesses apart. In this blog, let's explore the essence of our Filipino culture and how it translates into a special touch that resonates with customers around the world. So, let's dive in and discover how our "Filipino flair" makes a difference!


Embracing the Bayanihan Spirit


Our Filipino culture is built on the concept of "bayanihan," the spirit of communal unity and cooperation. This sense of togetherness reflects in our businesses abroad, where teamwork and collaboration thrive. We believe, as our acclaimed Filipino writer Nick Joaquin once said, "A Filipino is never alone, wherever we are."


Sharing Our Warm Hospitality


Hospitality is deeply ingrained in our Filipino culture, and it shines through in our businesses abroad. From warm greetings to genuine smiles, we create an inviting and welcoming atmosphere that makes our customers feel like family. As we say, "Ang isang mabuting ugali ay isang tunay na kagandahan na hindi kumukupas" (A good character is a real beauty that never fades).


Showcasing Ingenuity and Resourcefulness


We Filipinos are known for our ingenuity and resourcefulness, qualities that come to the forefront in our entrepreneurial ventures abroad. We find innovative solutions to challenges, adapting to new environments while maintaining our unique identity. As our Filipino national hero José Rizal once said, "Ang hindi marunong lumingon sa pinanggalingan ay hindi makakarating sa paroroonan" (He who does not know how to look back at where he came from will never get to his destination).


Expressing Our Passionate Creativity


Our Filipino culture is a rich tapestry of art, music, and creativity. This artistic flair permeates our businesses abroad, as we infuse our ventures with color, style, and originality. From restaurant concepts to fashion design, we bring a touch of creativity that leaves a lasting impression. As our Filipino fashion designer Josie Natori once said, "The essence of Filipino culture is so infectious that foreigners embrace it."


Embracing Resilience and Determination


We Filipinos are renowned for our resilience and determination, characteristics that translate into success in our business ventures abroad. We overcome challenges, adapt to different markets, and persevere despite setbacks. As our Filipino boxing legend Manny Pacquiao famously said, "Kapag ang tao ay nagkamali, dapat matuto at bumangon nang mas malakas" (When a person makes a mistake, they should learn and rise up even stronger).



In conlusion, our Filipino culture is a vibrant mosaic that adds a distinct quality to our businesses operating in foreign countries. The essence of our "Filipino flair" encompasses warmth, hospitality, ingenuity, creativity, and resilience. Through the lens of famous Filipino quotes, we can glimpse the spirit that drives our Filipino-owned ventures abroad. So, whether you encounter a Filipino restaurant, boutique, or service, prepare to experience the unique touch that comes from the heart of our Filipino culture. Always strive to put your best effort in your business while sharing the beauty of Philippines and you will surely succeed in your plan. As we say, "Kapag may tiyaga, may nilaga" (With patience, there's always something to savor).


- by Paul F., NZPBC Media and director of Innovate Marketing NZ

Image by Lifestylememory on Freepik

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